The ECMC Foundation hired me to explore a new website and brand experience with the following features:
Mobile and web examples of two site pages
User friendly and easy-to-navigate
Communicates vision, mission, and brand values
Strategically positions most important content
Parallels the sophistication of their competitors
The website’s target users will primarily be grantee partners, the press, and higher education and philanthropic communities.
Wireframe.cc & Balsamiq were used to create wireframes. Sketch was used in the design. Adobe Photoshop was used to convert deliverable files.
• Headline over dark hero image • Hamburger icon for portals
• Latest news stories ticker • Story features to show mission
Include newsletter call-to-action on every page
Add navigation bar under hamburger menu on left side of page
Keep colors muted and serious; too many could be childish looking